Whether it is relying on a third-party platform to open a store or opening a store through a self-built station, cross-border e-commerce sellers need to promote and drain traffic. Do you know what are the cross-border e-commerce promotion channels?
Here is a summary of six promotion channels commonly used by cross-border e-commerce sellers.
The first type: exhibitors and exhibitions
1. Exhibiting (professional exhibitions and comprehensive exhibitions): To screen exhibitions based on your own key development market, you must analyze the post-exhibition reports published on the official website of the past few sessions, and comprehensively assess the quality of the exhibition.
2. Visiting exhibitions (professional exhibitions and comprehensive exhibitions): visit potential customers, collect supporting customers, systematically collect customer needs, and understand and master industry trends.
The second: search engine promotion
1. Search engine optimization: Enter localized search through multiple search engines, multiple languages, and multiple keywords.
2. Search engine advertising: text ads, image ads, video ads.
The third type: foreign trade B2B platform promotion
1. Payment: Comprehensive B2B platform, professional B2B platform, industry B2B website.
2. Free: Screen B2B platforms, register, publish information, and increase exposure.
3. Reverse development: register B2B buyer accounts, especially foreign B2B platforms, play the role of foreign buyers and contact corresponding merchants.
Fourth: visit customer promotion
1. Invite customers: Send invitations to well-known buyers in all industries to increase cooperation opportunities.
2. Visiting customers: key intentional customers, valuable customers can be targeted one-on-one visits.
Fifth: social media promotion
1. Social media Internet promotion: brand exposure increases the company’s opportunities for exposure.
2. Social media dig deep into personal relationships: Marketing in the network circle will be faster than imagined.
The sixth type: industry magazines and industry website promotion
1. Advertising in industry magazines and websites: true localized marketing.
2. Development of industry magazines and website customers: International counterparts in advertising will also be our partners or sales targets.
Seventh: phone + email promotion
1. Telephone communication and customer development: focus on telephone communication skills and foreign trade time difference, customs, international geography, history and culture.
2. Email communication and customer development: fine email + mass email to develop foreign buyers.
There are still many ways to promote overseas. We need to master it and use it freely.
Post time: Aug-01-2022