Ka 2021, moruo oa lefatše o bile nakong ea merusu.Tlas'a tšusumetso ea nako ea ka mor'a lefu la seoa, mekhoa ea tšebeliso ea marang-rang le litekanyetso tsa tšebeliso ea bareki ba mose ho maoatle li tsoetse pele ho eketseha, kahoo karolo ea khoebo ea e-commerce e tšelang meeli mebarakeng ea kantle e bonts'itse kholo ea kholo.Ka nako e ts'oanang, ka mor'a kholo e potlakileng, tlhōlisano le mathata le tsona lia latela.Pele ho tsohle, bareki ba bangata ba tla ba le tšekamelo ea ho khetha mocha oa marang-rang oa marang-rang, ho bolelang hore ka lehlakoreng le leng, barekisi ba lokela ho matlafatsa mohaho oa bona oa marang-rang, 'me ka nako e ts'oanang ba ele hloko kaho ea liteishene tse ikemetseng. ;ea bobeli, e anngoeng ke leano la IDFA, ea pele Mokhoa oa ho rekisa oa "one-stop" oa k'hamphani o tobane le mathata a maholo.Barekisi ba hloka ho tobana le liteishene tsa phihlello tse arohaneng haholoanyane, 'me ka nako e ts'oanang, ba tlameha ho tobana le tikoloho e rarahaneng ea ho latela le ho sekaseka tikoloho e tlisoang ke sena.
Mmaraka oa lefats'e oa thekiso ea marang-rang o ile oa hola ka 26% ka 2020, mme data e bolela esale pele hore e tla tsoela pele ho hola: phuputso ea morao tjena e bonts'a sekhahla sa kholo ea selemo le selemo sa 29% pakeng tsa hona joale le 2025. Le hoja ho atolosa limmaraka tse ngata ka nako e le 'ngoe ha ho hloke khatello e kholo ea thepa, chelete le basebetsi joaloka pele, empa ka "botumo" ba khoebo ea marang-rang e tšelang moeli, tšubuhlellano ea barekisi ba bangata ba qalang le eona e matlafalitse tlholisano ea 'maraka.Ka hona, mokhoa oa ho Ho bohlokoa ho kena 'marakeng o nepahetseng ka nako e nepahetseng.Haeba 2017 e bile nako e ntle ea ho sebetsa 'marakeng oa Asia Boroa-bochabela, joale ke nako ea ho nahana ka limmaraka tse latelang qetellong ea selemo sena le mathoasong a selemo se tlang.
1. Limmaraka tsena tse supileng tse tšelang meeli tsa e-commerce li hohetse maikutlo a indasteri
1. Brazil
Brazil ke 'maraka oa bohlokoa ka ho fetisisa oa e-commerce Latin America, o nkang karolo ea 33% ea mmaraka oa eona kaofela,' me ke eona feela naha ea Latin America e holimo ho tse 10 lefatšeng ka bophara ka 2019. $ 16 limilione tse likete, ho lebeletsoe ho fihla ho US $ 26.5 limilione tse likete selemong sena, 'me ho lebeletsoe ho feta US $ 31 limilione tse likete ho 2022. Ho phaella moo, ho ea ka phuputso e mabapi le "bareki ba marang-rang ba Brazil le tšebeliso ea bona ea khoebo ea e-commerce" e entsoeng ke Brazilian Retail Association (SBVC) ka tšebelisano le Ferraz Market Research, 59% ea bareki ba inthaneteng ba khetha ho reka kantle ho naha Ho reka ka liwebsaete le lits'ebetso.70% ea batho ba lekileng ho reka ka Marang-rang ba rekile lihlahisoa tsa China marang-rang ka liteishene tse tšelang meeli.Ha re bua hantle, lihlahisoa tsa China li batla li amoheloa ke bareki ba Brazil.
2. Mexico
E le moruo oa bobeli o moholo ho Latin America, 'maraka oa e-commerce oa Mexico o se o tumme le ho feta.Lintlha li bontša hore boholo ba 'maraka oa e-commerce oa Mexico ka 2021 e tla ba lidolara tse limilione tse likete tse 21.2,' me sebaka sa nts'etsopele ea 'maraka se seholo haholo.Mmaraka oa naha oa e-commerce o lebelletsoe ho fihla ho $ 24.3 bilione ka 2024. Hoo e ka bang halofo ea bareki ba marang-rang ba Mexico ba rekile ho tšela moeli, ba sebelisa chelete e fetang $9.6 bilione mebarakeng ea machabeng.Naha e boetse e na le phihlello e phahameng ea dijithale, hoo e ka bang liperesente tse 70 tsa batho ba Mexico ba nang le li-smartphone le ho kena inthaneteng.
3.Colombia
Colombia ke 'maraka oa bone o moholo ho Latin America.Leha mmaraka oa e-commerce naheng ena e ne e le $ 7.6 bilione feela ka selemo sa 2019. Empa ho latela likhakanyo tsa AMI (American Market Intelligence), 'maraka oa e-commerce oa Colombia o tla hola ka sekhahla sa 150% ho isa ho $26 billion ka 2022. Katleho ena e ka khonahala. hobane, ka lehlakoreng le leng, motse-moholo oa khoebo o kentse bohlokoa bo boholo ho 'maraka oa Latin America lilemong tse' maloa tse fetileng, 'me ka lehlakoreng le leng, hape ke phello ea tšehetso ea' muso oa Colombia.
4.Netherlands
Mmaraka oa Dutch e-commerce hajoale o na le boleng ba $ 35 bilione mme o lebelletsoe ho hola ho $50 bilione ka lilemo tse nne feela.54% ea bareki ba marang-rang ba khetha ho reka ka mose ho meeli, e leng se bontšang hore ba ikemiselitse ho reka ho tsoa ho barekisi bao e seng ma-Dutch kapa ba sa tloaelehang haeba phihlelo ea ho reka le theko li nepahetse.Ka 2020, palo e tloaelehileng ea theko e entsoeng ke bareki ba inthaneteng Netherlands e eketsehile ka 27%.
5.Belgium
Mmaraka oa hajoale oa e-commerce oa Belgian o nyane ho $ 13 bilione, empa o ntse o hola ka sekhahla se makatsang sa 50%.
Ka nako e ts'oanang, 72% ea bareki ba dijithale ba Belgian ba tloaetse ho reka ka mose ho meeli, ho bolelang hore bareki ba limilione ba inthaneteng ba ikemiselitse ho sebelisa chelete e ngata ho leka mefuta e sa tloaelehang le barekisi haeba boiphihlelo ba ho reka le lits'ebeletso li ba lekana.
6. Poland
Lintlha li bolela esale pele hore 'maraka oa e-commerce oa Poland o ntse o hōla ka lebelo le makatsang la ho feta 60% ka selemo' me o tla fihla ho $ 47 limilione tse likete ka 2025. Ho fapana le limmaraka tse ling tse 'maloa, ho kenella ha marang-rang naheng ho batla ho le 100%, leha ho le joalo, hona joale, ho fokotseha. ho feta 20% ea bareki ba marang-rang ba Poland ba reka ho tšela meeli.
7.Indonesia
Le hoja lethathamo lena le tsepamisitse maikutlo ho limmaraka tsa Latin America le Europe, re ke ke ra hlōleha ho bua ka Indonesia.Indonesia e na le palo ea bone ea baahi ba bangata lefatšeng le 'maraka o moholo.Lintlha li bolela esale pele hore thekiso ea e-commerce naheng e lebelletsoe ho fihla ho $ 53 bilione selemong sena mme e ka holimo ho $ 100 limilione tse likete ka 2025. Hobane 'maraka oa Indonesia o na le lithibelo tse thata tsa thepa e fetang moeling, ha e loketse barekisi ba fetang moeling e etsa mosebetsi oa ho tsamaisa thepa.Leha ho le joalo, ka lehlakoreng le leng, monyetla o tla ba moholo ho barekisi ba tšehetsang ho romelloa ho tloha hae.
Leha ho sena bareki ba bangata ba marang-rang 'marakeng ona, o maemong a bone lefatšeng ka bophara, boemo bo ntse bo fetoha ka lebaka la ts'usumetso ea seoa sena.Haholo-holo morao tjena, Mopresidente ka ho toba o ile a bolela hore o ne a tla sebelisa nako e khutsoanyane ho haha Indonesia ka moruo ditsitithale sebakeng ASEAN.Template.
2. Na e-commerce ea ho tšela moeli e ntse e lokela ho etsoa ka 2022?
Ka ho teba ha ho ikopanya ha lichaba tsa khoebo, likhoebo tse ntseng li eketseha li natefeloa ke menyetla ea nts'etsopele e tlisoang ke khoebo ea marang-rang e tšelang meeli.Joalo ka mokhoa o hlahang oa khoebo, khoebo ea marang-rang ea marang-rang e itšetlehile ka melemo ea eona ea marang-rang, linaha tse ngata, tsa lehae, ho fana ka batho bao e seng ba buisanang le bona, ketane e khuts'oane ea transaction, joalo-joalo, ka mokhoa o potlakileng oa kholo, bakeng sa kholo ea khoebo le nts'etsopele ea nako e tlang. barekisi ba bangata le likhoebo li bapala karolo e ntle.Ho latela Tlaleho ea 2020 ea China E-commerce e lokollotsoeng ke Lekala la Khoebo ka Loetse selemong sena, khoebo ea e-commerce ea malapeng e ntse e bonts'a boemo bo latelang ba nts'etsopele: Tekanyo ea ho kenya le ho romelloa kantle ho naha ka malibohong ho boloka kholo e potlakileng. : Ka 2020, khoebo ea e-commerce ea malapeng e ntse e eketseha Ho latela lintlha tsa Tsamaiso e Akaretsang ea Litloaelo, kakaretso ea ho kenngoa le ho romelloa kantle ho naha ea e-commerce e tšelang moeli Chaena e fihlile 1.69 trillion yuan, keketseho ea 31.1% motheo o bapisang.
Mohloli oa setšoantšo "2020 China E-commerce Report"
Mekhahlelo ea thepa e tsoang kantle ho meeli ea e-commerce e na le mohopolo o phahameng le kholo e potlakileng: Ho latela pono ea mekhahlelo ea thepa, mekhahlelo e leshome e holimo ea thekiso ea thekiso ea li-e-commerce bohareng ba 2020 e ikarabella bakeng sa 97%, le masela. thepa e tala le masela li ne li etsa 97%.Lihlahisoa, li-optics, tsa bongaka le lisebelisoa tse ling;lioache le lioache;liletsa tsa 'mino, letlalo, boea le lihlahisoa;thoto;
Mohloli oa setšoantšo "2020 China E-commerce Report"
Balekane ba khoebo ea e-commerce ba pharalletseng ba ntse ba fapana le ho feta: Ho ea ka pono ea balekane ba khoebo, libaka tse leshome tse holimo tsa thekiso ea thekiso ea e-commerce ea China ke: Malaysia, United States, Singapore, United Kingdom, Philippines, Netherlands, Fora, Korea Boroa, Hong Kong, China, Saudi Arabia.Ka nako e ts'oanang, ho latela lintlha tsa mokha oa boraro tse lokollotsoeng ke mekhatlo e 'maloa e nang le matla, kholo e matla ea khoebo ea e-commerce ea China e ke keng ea emisa ka 2022: palo ea khoebo ea e-commerce ea lefatše ka bophara e lebelletsoe ho fihla ho 1.25 trillion. Lidolara tsa Amerika ka 2021;Tekanyo ea thepa le thepa e romelloang kantle ho meeli ea e-commerce e fihlile ho li-yuan tse libilione tse 1.98, keketseho ea 15%.Hoo e ka bang 70% ea bareki ba mose ho maoatle ba lumela hore lihlahisoa tsa Sechaena li bohlokoa haholo lefatšeng kajeno, 'me bokamoso ba lihlahisoa tsa Chaena bo ka lebelloa;qetellong, khoebo ea marang-rang ea marang-rang e na le menyetla e mengata nakong e tlang 'me e fetohile mokhoa oa khoebo o hlahang, le thekiso ea thekiso ea e-commerce e tšela moeli Chaena maraka oa leoatle le leputsoa.
Nako ea poso: Oct-17-2022